A live study
How far can an idea travel
on trust alone?
An experiment to find out how ideas travel among people who know and trust each other. This story is about an inquisitive professor, some of his best students and a fun book.
As people forward the idea among friends they trust the network grows. You can watch this happen in real time.
And win prizes.

The test case
Simple Thinking
Tackling Problems with Simplicity
We are obsessed with complexity and look for elaborate answers to complex problems.
It needn’t be.
There is another way
The live network & leaderboard
First-degree contact Onward participant
Updates every few seconds as new links are generated · the map fits itself as it grows.
This week’s standings
No branch has grown yet this week. The seat is open.
Your turn
Add yourself, then pass it on.
Open the invite
You are here on someone's link, so you already sit on their branch of the map.
Generate your link
One tap creates a link that is yours and drops your dot onto the live network.
Share it onward
Post your link with a poster. Everyone who joins through it grows your branch.
Joining is by invitation. To get your own link and appear on the map, open an invite link shared with you by someone already in the study.
Explore the live networkThe weekly award
A signed copy every Sunday or a call with the professor
The first degree person whose branch has grown the most wins a copy of Simple Thinking signed personally by the author.
If you prefer you can opt for a personal 15 minute zoom call with the professor to discuss your career plans.
If you did not win, but want the prize, send an email to the professor explaining why you still deserve it.
Standings lock every Sunday at 12:00 PM IST. See where you stand ↑