A live study

How far can an idea travel
on trust alone?

An experiment to find out how ideas travel among people who know and trust each other. This story is about an inquisitive professor, some of his best students and a fun book.

As people forward the idea among friends they trust the network grows. You can watch this happen in real time.
And win prizes.

Scroll to explore
Simple Thinking: Tackling Problems with Simplicity, by Mukesh Sud

The test case

Simple Thinking

Tackling Problems with Simplicity

We are obsessed with complexity and look for elaborate answers to complex problems.

It needn’t be.

There is another way

The live network & leaderboard

First-degree contact Onward participant

The network is waiting for its first participants.

Updates every few seconds as new links are generated · the map fits itself as it grows.

·
Participants
people who generated a link
·
Total reach
invite links opened
·
Active branches
first-degree lines that spread
·
Deepest chain
longest hand-to-hand path
·
Onward shares
links made by participants
·
Book views
clicks through to Amazon

This week’s standings

No branch has grown yet this week. The seat is open.

    Your turn

    Add yourself, then pass it on.

    1

    Open the invite

    You are here on someone's link, so you already sit on their branch of the map.

    2

    Generate your link

    One tap creates a link that is yours and drops your dot onto the live network.

    3

    Share it onward

    Post your link with a poster. Everyone who joins through it grows your branch.

    Joining is by invitation. To get your own link and appear on the map, open an invite link shared with you by someone already in the study.

    Explore the live network

    The weekly award

    A signed copy every Sunday or a call with the professor

    The first degree person whose branch has grown the most wins a copy of Simple Thinking signed personally by the author.

    If you prefer you can opt for a personal 15 minute zoom call with the professor to discuss your career plans.

    If you did not win, but want the prize, send an email to the professor explaining why you still deserve it.

     

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    Standings lock every Sunday at 12:00 PM IST. See where you stand ↑